Well, you might want to list down these Instagram tips for business. Did you know that Instagram has 1 billion monthly ACTIVE users, meaning that many people are actively checking their IG app every month?
This increased exposure can help you gather more leads, increase your website traffic, build brand loyalty, reach your target audience and be mobile-ready. If any of those items interests you this blog post was made with you in mind! ??
Proven Instagram Tips for Business Everyone Needs To Know
- Use the Proper Hashtags
- Publish Great Content
- Tell Stories
- Go “LIVE” with IG Live or IGTV
- Make Your Posts Shoppable
- Organic Follower Growth
- You Gotta Pay-to-Play in this World
- Track Your Analytics
- Have Fun!
Use the Proper Hashtags
Let’s start with the all too famous #HASHTAG! They’ve become a staple part of all Instagram marketing campaigns and rightfully so. Because Instagram is one of the most popular and highest engaged social sites, understanding hashtags and how to use them is rather crucial.
Instagram tips for business
Today, users will often click on a hashtag that they find intriguing. In other cases, they’ll search for specific hashtags and scroll through posts that contain that particular tag.
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This brings me to Instagram Tips for Business #1. You should not only include tags that relate to the image you post but, you should include one or two branded hashtags! These custom tags can be based on your business name, a current marketing campaign, or the action you want your audience to take.
Publish Great Content
The only thing more important than your tags is your content or creativity itself! When thinking of content ideas be sure to keep three words in mind; short, memorable, and fun! Now, this doesn’t mean that EVERY post has to reflect these three adjectives but content created with them in mind tends to perform the best!
We all know creating images, capturing the perfect shot, adding text, and creating short videos can be a huge hassle. Get real Instagram followers by visiting comprar seguidores instagram portugal now. Especially when you’re business is a one-two man show so for Instagram Tips for Business #2 I suggest you “Work smart, not hard”
Did you know that OVER 300M users interact with Instagram Stories daily? Now, Stories is one of Instagram’s newer features and was created to compete with Snapchat Stories.
Initially, no one was sure if it would surpass Snapchat stories. But within its first year of existence, it had close to double the views of Snapchat Stories! ? With that being said, no business can really afford to NOT USE Stories!
Still not convinced? No problem, just take a look at these stats because these facts don’t lie! Instagram Stories had over 300 million daily users by the end of 2017! And for a bit of perspective, Snapchat’s had only about 166 million daily users last year!
A study conducted by Digital Trends showed that 1 in 5 stories causes a follower to send a direct message (DM) to a company. A case study conducted at Agorapulse found that ads run on IG stories tend to be better at driving cost-effective results (including clicks) than traditional feed ads.
Go “LIVE” with IG Live or IGTV
Instagram Tips for Business #4 is to Use the IG Live Stream or IGTV feature to engage with your audience in LIVE TIME! You can use it to share big and exciting news, teach a tutorial, or share what goes on behind the scenes in your business.
Be sure you promote your LIVE event via an Instagram post a few hours earlier. In addition to this be sure you post on your Story to drive traffic to your life as well!
Let them know the time and a little bit of info on why it’s worth their time to tune in, a teaser so to speak
Well, there are two questions you have to ask yourself when making this decision:
- How long will your video last?
- How long do you want your audience to have access to the video?
Instagram Stories have a short lifespan and will disappear after 24 hours unless you add the footage to your highlights. While IGTV, like youtube videos, stay on your channel forever, until you manually delete them!
Make Your Posts Shoppable
Now, this next tip is for my e-commerce readers! One of Instagram’s newest features is Shoppable Posts! This feature has made it easier for a consumer to purchase your products! Instagram Tips for Business #5 is to start using this feature if you aren’t and you’re an eCommerce business!
This will alleviate the step your customer has to take to go and find a specific product on your site for purchase. Potentially decreasing the possibility of their initial intrigue will turn into a conversion. shoppable posts
The setup is fairly easy, all you have to do is connect your product catalog to your account. Once that’s complete you’ll be able to tag your products as if you were tagging a person when you upload your post.
At the end of the day, Instagram’s new shoppable posts feature offers an incredible opportunity for your business to turn its followers into customers! Don’t miss out!
Alright, so far we’ve talked about all the various creative sides of Instagram and tips you can apply to each area. So now let’s tackle a few items you might find tedious and potentially impossible to do on your own.
Organic Follower Growth
As a small business, we understand how important it is to have a large following on your social media platforms. In a world where looks ARE everything, we understand how important it is to have high follower numbers. So I wanted to include some strategies for growing your following!
Before I go into Instagram tips for business on growing your following, I want to define organic follower growth, vs. paid follower growth. Organic follower growth is when your content attracts followers over time while paid follower growth happens when you buy followers.
I never suggest taking the latter option. For my Instagram Tips for Business #6 I suggest you implement these strategies.
In terms of your organic follower growth (the best practice for growing your numbers):
- Post consistently (at least once a day)
- Try videos, live videos, and Stories
- Study and use quality hashtags
- Share user-generated content
- Collaborate with others – Maybe influencers in your industry
- Post at your best times
- Use your analytics
- Engage your fans – respond to their comments host contests
- Cross-post – Post on all your social media platforms
As mentioned above, user-generated content is considered one of the most effective and cheapest ways to grow your organic followers. You see, it doesn’t matter if your brand is a newbie or how small it is, there will always be people who will talk about your brand.
So don’t miss the chance to engage with these customers. Doing so will not only nurture these customers but will also allow you to build a solid, loyal fan base. And mind you, this UGC can help you promote your products or services for free too. Let your happy customers spread the word about your brand.
When you consistently implement these best practices across the board you’ll see follower growth! It will take time, but Rome wasn’t built in a day, right?
You Gotta Pay-to-Play in this World
So, an algorithm, defined by Webster as a step-by-step set of rules or instructions necessary for performing a specific mathematical task or solving a particular mathematical problem, determines who sees your posts.
Recently Instagram revealed the three main factors that determine what posts pop up on Instagram user’s feeds:
Interest – How much someone would care to see a post
Timeliness – How recent the post was made
Relationship – Accounts you regularly interact with
In addition to these they take three other factors into consideration:
Frequency – How often a user opens Instagram
Following – Content from all accounts a user follows
Usage – How long a user spends on IG
Social media sites like Instagram want you to pay to reach your ideal market! I know what you’re thinking… Why?! Simply put, it’s because that’s how they make their money! Visit comprar seguidores instagram to know more updates about Instagram. According to business2community.com, brands only reach about 6% of their audience without using paid advertisements on Facebook.
Instagram follower growth
And because Facebook owns Instagram I and other marketing experts are almost certain. They will only continue to further restrict how many people will be able to see your post organically. With that being said, Instagram Tips for Business #7 is to put money behind your posts.
Track Your Analytics
For Instagram Tip #8 — remember, that the devil is in the details and you need to be right there with him! Above I mentioned checking your Insights in terms of your stories, but it’s imperative you use all aspects of your IG analytic data!
Here’s a quick overview of some of the most important reporting measures Instagram Insights offers and what they mean:
Impressions – How many times has your post appeared on your user’s screen?
Reach – This describes the number of unique users that have seen your Instagram posts.
Website Clicks – This insight reflects the number of times any links you’ve included in your business profile have been clicked.
Profile Visits – This insight reflects the number of times your profile has been viewed.
Followers – This insight tells you how many followers you’ve gained or lost over the past week!
It also lets you know the best “average” time of day your followers are using Instagram so you know what time is most optimal for you to post.
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